Sneek a Peak At Benefits New Additions

So last week I was lucky enough to be invited to spend the evening on board the amazing Bene-bus for a super secret new launch – since weather was absolutely horrid I didn’t manage a pic of the outside but trust me it was pink and fabulous. Missy moo here also was a little tiny tinie bit late (ooopsie) so I missed the huge reveal, but I sure as hell was in for an amazing surprise 

Before I arrived at the event I had a little bit of a twitter search as the lovely Belfast beauty bloggers were treated to this amazing news the night before, but all I can see was loads of sneaky stuff and nobody saying what exactly this new benefit baby was about so I couldn’t contain my excitement.  

 

Once I was in the event I was handed a glass of champagne and a mini cupcake – boy do benefit do events right – and I was on my way to learning all about their 2 (yes 2!!!) new benefit products.

First up – and the one I missed the beginning of the presentation on (ooopsie)!! This new launch is going to be huge and 100% a best seller!! The new benefit baby is Roller Lash. This is the newest mascara to grace the benefit shelves and its genius. Its based on the concept of the hair roller, so it lifts and curls the eyelash up so you no longer need eyelash curlers. It is definitely not as intense or thickening as They’re real but gives an amazing curl and lift. Its definitely more of a day time mascara for sure.

I also adore the incredible promotional material to go with this fab new mascara, like who doesn’t love a puppy getting his hair done , Obsessed!!! 

So are you a good, girly or both?? 

The fab Mark, the benefit supremo, gave us an amazing tutorial as to the best way to apply to amplify the benefits of this amazing new mascara. His top tip? place the stem of a make up brush and lightly pressure just above of the eyelash so the lashes curl around the brush and allow for easier access to deep within the lash bed and really give an incredible lift and curl. 

Also it wouldn’t be a benefit event without a fab selfie with my lovely benefit boys! 

Next up is a product that I’ve heard a little bit about already from English beauty bloggers, and from what I’ve heard its incredible. Puff off is an amazing under eye de-puffer (definitely a necessity for this late night junkie here!) I’ve been using it most mornings now over my moisturiser pre foundation,and its been seriously working a treat. Also how adorable is the tiny Iron head on it? Literally smoothing out all of the under eye puffiness. 

This amazing Puff Off beauty is currently available in the Benefit Boutique on South William  Street and Nationwide from the 30th. The fab Roller Lash can be bought come March (Long wait but believe me its worth it. ) 

I was going to include a review of both of these goodies but I definitely thought they deserved their own posts for sure. I’ll have full reviews of these 2 over the next week so keep your eyes peeled (pun intended) 

So what is your favourite Benefit product??? 

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