Earlier this month I had the privilege to sit down for dinner with Benefit Cosmetics and two incredible Dublin charities. Keep reading to find out how you can make a difference this May with Benefit.
When Benefit throws a dinner party you automatically know one of two things;
i) It’s going to be very pink
ii) It’s going to be one hell of an evening.
Add in Maggie Ford-Danielson – daughter of Benefit founder Jean Ford who founded the company along side her twin Jane, as well as creating awareness for charity and you have probably one of the most incredible events I have ever had the pleasure of attending.
Last year Benefit launched the Bold Is Beautiful project. Bold Is Beautiful is a global philanthropy programme, and in 2015 contributed $2,935,213 its chosen markets global charities. In 2015, Benefit launched the Bold is Beautiful campaign in 4 countries – America, UK, Australia and France. Now in 2016 the list has expanded, thankfully to add in Ireland to a combined 8 including – America, UK, Australia, France, Ireland, Spain, Singapore, Canada.
The main reason I am so excited about The Bold Is Beautiful project is not only because I adore Benefit as a brand, but it is also because all of the proceeds, which is 100% may I add, are reinvested into local charities within the country. This means that not only are Benefit doing their part to promote this incredible initiative, but they are also letting these small local charities, which may have never had a voice like benefit has given them, tell their stories and educate the public on the difference they make to many.
In Ireland the chosen charities are Daisy House and Look Good, Feel Better. Personally I don’t think they could have picked 2 better charities.
Daisyhouse is an incredible organisation that provides homeless women with skills, confidence, empower them to become independent, sustainable, and ultimately break the cycle of homelessness. They do this with the help of safe, secure and high quality affordable accommodation and unique support tailored to each individuals needs.
Look Good, Feel Better is a truly unique charity they helps to improve the well being and confidence of women who are undergoing cancer treatment. Not only is LGFB an essential tool in boosting the confidence and moral of the cancer sufferer but also it creates a place where women can bond over there treatments and create a support network with other women in similar circumstances.
So how can you donate I head you ask.
Well during the month of May, pop along to any Benefit brow bar and get your eyebrows perfectly shaped, for only €16, and with over 5 million brows shaped by Benefit every year worldwide you can be sure they will look fabulous! 100% of the proceeds of the treatment will go towards Daisyhouse / Look Good Feel Better, or any of the participating charities in other regions, AND you will receive a Gimmie Brow, worth €25 just for getting your brows done in May. How incredible!!!.
If your not a brow person but still want to donate there will be collection boxes at every Benefit store/ counter in Ireland as well as options to add on a few euro at the end of your transaction throughout May. So there really is no excuse not to donate! If you have any creative ideas to raise money – e.g. a bake sale, office Benefit party or a fun run – Benefit is always open to ideas, the wackier the better so pop them over some creative money making plans and do your bit for charity.
I always support charities and company initiatives however sometimes you can’t be so sure as to how much is actually going to the charity in question – however with Benefit there is total transparency. With 100% of all proceeds, be it Brow Bar, scanning and donating at a till or simply popping money into a collection box, all of those pennies and euros will be going towards Bold is Beautiful and benefiting the two chosen Irish charities – Daisy House and Look Good, Feel Better.
It’s incredible to see such a global brand like Benefit give back to the local community instead of raising for a charity back in San Fran. It’s nice to know this global initiative helps smaller charities which have less of a voice than many.
Will you be participating this May?
Don’t worry I won’t be letting you forget to participate anyways. I’ll be reminding your constantly between now and May!