April is Turning Pink Thanks To Benefit Cosmetics and Bold Is Beautiful

April is Turning Pink Thanks To Benefit Cosmetics and Bold Is Beautiful

“A little goes a long way” 

April is here and I’m back again for another year in a row talking about the beautiful babes in Benefit Cosmetics and the incredible Bold Is Beautiful project. 

Last year I spoke about Benefit’s incredible global charity initiative, Bold is Beautiful. Run across a number of Benefit invaded countries, Bold is Beautiful is a global initiative that gives the money back to charities within the country it was raised. 

Last year the beautiful team behind the Irish Benefit Cosmetics worked with two exteremly deserving charities, Look Good Feel Better and Daisyhouse. 

Who are these charities I hear you ask? 


Daisyhouse is an incredible organisation that provides homeless women with skills, confidence, empower them to become independent, sustainable, and ultimately break the cycle of homelessness. They do this with the help of safe, secure and high quality affordable accommodation and unique support tailored to each individuals needs. 

Look Good, Feel Better 

Look Good, Feel Better  is a truly unique charity they helps to improve the well being and confidence of women who are undergoing cancer treatment. Not only is LGFB an essential tool in boosting the confidence and moral of the cancer sufferer but also it creates a place where women can bond over there treatments and create a support network with other women in similar circumstances. 

Last year Benefit Ireland raised over €43,000, with this years goal a significant increase. 

This is where you can get involved. 

Along with the more than likely pink themed initiative Benefit will run, you can get involved yourself. I urge each one of you to please do something, donate, raise or get your eyebrows done (yes this counts!). It’s so important to give back to these beautiful charities in any way possible. 

Get Those Brows Shaped! 

During the whole month of April 100% of all brow waxes will go towards Bold is Beautiful, and a lovely mini Gimme Brow for you as well. If you are in need of a brow tidy this is the perfect time to get one 

Buy Some Pink 

April 5th to the 8th with see Dublin’s South William Street turn Pink with the opening of Benefit’s own charity shop. All things pink which have been donated through March will be on sale with proceeds going to these two charities. Not only that but some specially donated pink items will go up for auction in this Pink emporium. 

Raise a Brow and Donate

If you don’t have anything pink to donate or time to get your brows tidied up you don’t have to move to far from your phone to take part! Donate €4 by texting BOLD16 to 50300 to the look Good Feel Good charity, or text BEAUTIFUL16 to 50300 if you want to donate €4 to Daisyhouse.

I cannot wait to see you all involved in Benefit’s Bold is Beautiful! Don’t forget to tag me in your Brow selfies!! 

Want some more information? Don’t look any further than here – http://ie.boldisbeautiful.com/ 



1 Comment

  1. April 2, 2017 / 9:44 pm

    This is just another reason to adore this brand! They’re unreal ~ hope you’re well beauty xx siobhan

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